To an attorney attempting to raise their profile and that of the case they’re overseeing, there’s no better friend than public relations.
When an attorney appears on radio or TV show as the legal expert, their credibility grows and millions of people learn who they are.
What are some of the topics that an attorney discusses on these shows? They’re often top legal stories as the Bill Cosby trial. They can also be cases that the attorney themselves is overseeing. A skilled individual can utilize the power of the media to raise public awareness of any case they are involved with.
It’s not uncommon for legal practitioners to see a surge in web traffic and spikes in inquires following their interview especially if they do an exceptional job. In addition to being informative and knowledgeable, attorneys should develop their on camera presence though a respected Media Trainer to enhance the effectiveness of their interviews.
Many legal practitioners will their press credentials on their website – often doing so in the first sentence “See on CNN’s “Nancy Grace” and Fox News, Criminal Defense Attorney……”
To an individual seeking legal counsel, media credentials are a way to captivate their attention and stand out from their competition. In our experience, people feel good knowing their attorney is called upon by the national media to share their expertise.
Another value of PR to an attorney is a successful press conference. Our PR firm for lawyers has set up and managed several of them over the years. We are never surprised at how powerful they can be or the results they can yield. If an attorney’s client is facing a grave injustice or has a story that resonates with millions of people, the media may take up their fight (they love being crusaders of justice and their viewers / readers / listeners love them for it).
An effective press conference can also lead to many additional TV, Radio, and Newspaper interviews.
Intensive media coverage has the ability to shatter immovable objects and sway public opinion – tools every attorney should have in their arsenal.
Attorneys who regularly appear on TV & Radio and grow their Social Media base (Facebook & Twitter Followers) open the door to becoming future published authors, show hosts, and public speakers. In addition, an enhanced public image puts that attorney in the mindset of potential clients who could change the face of their law practice.
While there are many paths to success for an attorney, effective public relations can make the difference in how fast they reach their ultimate goals.